The Voice

Served as Manager, Social Media from seasons 2-6.

Developed a Twitter strategy that took the show from 100,000 followers in season 2, to over 2,000,000 by season 5. The Voice dominated WW trends and topped the social charts every night of air.

As the senior member of The Voice social team by season 3, I became the point person for talent coordination, and worked with the teams of all talent daily to coordinate our efforts.

Brainstorming with CeeLo Green on ideas for his pets' social presences has been a career highlight.

Created the online “voice” of CeeLo’s cat @PurrfecttheCat, who amassed over 80k followers on Twitter and Facebook, and was subsequently dubbed a “breakout star of the show” by the press.

During a performance of Miley’s “Wrecking Ball”…

CeeLo’s Pet: The Lost Auditions (Co-Producer, Director, Voiceover)

https://youtu.be/s87KgAsIViM

Created much silly ancillary content in my downtime.

May have hijacked several popular memes.

Cross-promo ask from Parks and Rec.

Live-GIFing became an important part of our social plan both on Tumblr, and in cross-posting on Twitter.

My role in the process was to take notes during production and during live shows, and quickly coordinate with video and content teams to get the GIFs created and posted asap.

http://nbcthevoice.tumblr.com/post/68119634209/oh-yes-you-did

Coach Usher had a particular posture that the fans began to notice. Using a Vine as a call to action, we asked fans to send us their best impression of #UshersLeg. Nearly 1,000 fans ranging from young, old, babies, and pets responded, resulting in a fun and succesful activation for all: https://vine.co/v/btM7TxDL1iE

I also added a handle for @UshersLeg, which would chime in at appropriate moments during the show: https://twitter.com/ushersleg

I’ve also spent a good amount of time with CeeLo’s pets themselves.

Live-tweeting for The Voice allowed me to get in some decent quips and one-liners.

From seasons 2-6 I trained hundreds of The Voice contestants in social media best practices for the show, using guidelines prepared along with my team.

Embedded in production, I worked with the contestants directly to gather content, make sure everyone was aware of the night’s social plan and hashtags, and making sure they kept their own social platforms lit up throughout the night.

In Season 5 just before live shows began and voting came into play, I spearheaded a new voting campaign for the contestants using a series of campaign buttons and content focusing on each artist. The campaign led to increased social activity for the contestants, the show, and the voting numbers themselves.

Description

In my two years at NBC, I had the opportunity to lead an award-winning social team at the hit singing competition show, The Voice.

Spanning 5 seasons, together we built a dominant, engaging, and fun online presence spanning all major and emerging social platforms.

Duties included:
-Social media training for contestants and talent.
-Collaborating and coordinating with the teams of, and often directly, with VIP talent
-Live-tweeting and Instagramming each episode from several handles (on set).
-Collaborating with various departments to develop overall digital strategy and execution.
-Working closely with production, publicity, marketing, digital, and .com teams.
-Producing photo and video content live on set during production.

Role

Manager, Social Media

For

NBC’s The Voice

Date

2012-2013

Type

Social Media